Halewood continues to inspire with the appointment of new brand ambassadors

Halewood Wines & Spirits, the UK’s leading producer and distributor of artisanal spirits, has today announced four new brand ambassadors to help take its gin portfolio to the next level.

The ambassadors will support activity across Whitley Neill Gin – the number one premium gin brand in the UK off trade – Marylebone Gin, and The City of London Distillery, and will take ownership of developing educational programmes for the trade, deliver creative direction on consumer events, as well as provide consultation on the drink strategy for each brand.

Jamie Rowe joins as the UK Brand Ambassador for Whitley Neill Gin. Prior to this, he held a successful role as London sales manager for Woolf/Sung Wines and Spirits Merchants, and has previously worked for Milk and Honey London and the Maven in Leeds, specialising in gin and whiskey.

With Whitley Neill’s success now beginning to traverse internationally, Devin Tomlinson joins as Global Brand Ambassador. The Cape Town resident, who takes great pride in representing a brand that takes inspiration from South Africa, comes with a decorated background in hospitality, events and experiential, and has a passion for the innovation currently taking place in gin category.

With 15 years’ industry experience, Chris Dennis joins as Global Ambassador for Marylebone Gin. His CV includes time as a top bartender in some of London’s finest venues and General Manager at several more. In 2014 he opened industry haunt Sovereign Loss and is currently Beverage Director and Partner at Heads+Tails in West Hampstead.

Skilled bartender Joe Brayford has extensive experience across every on trade environment, from pubs, to restaurants, to high-end cocktail bars, and will be supporting the ongoing growth of The City of London Distillery. More recently he worked with Fluid Movement at the gin-centric molecular bar, Worship St Whistling Shop, and later The Devil’s Darling.

According to Leanne Ware, Senior Marketing Manager at Halewood Wines & Spirits, the new ambassadors are a clear signal of intent from the business that there is still huge potential in each brand in terms of product development, brand and category education and growth.

She said: “Halewood is rapidly building a reputation for innovative, high-quality artisanal spirits, with consumer demand increasing year-on-year for our gins. However, innovation doesn’t stop with our products, our communication and support services for the trade are constantly refreshed to ensure we provide our partners with added value to help make their operations a success.

“Jamie, Devin, Chris and Joe all bring unique and exciting viewpoints on the gin category, and have an unrivalled passion for the industry and their individual crafts – we’re excited to have them on board and develop the strategy for each brand while demand for each grows. At a time when there is a lot of noise in the category, we encourage the trade to make use of their expertise and discover how they can develop the right type of gin experience for their audience.”

Halewood Wine & Spirits’ current gin portfolio includes the award-winning Whitley Neill Gin, J.J. Whitley, Liverpool Gin, City of London Distillery, Marylebone Gin, Aber Falls Distillery, Glasgow Distillery, and Peaky Blinder Gin.