Sadler’s mission is to create a passion for their unique craft beers and spirits, including the infamous Sadler’s Peaky Blinder range.

Sadler's Brewery Beers on Bar pumps

Today is the best time in history to be a true craft beer lover. The average beer fan lives within 10 miles of a brewery and as a nation, the UK now has more beer styles and brands to choose from than any other beer market.

More than 3,000 breweries are responsible for the beer brands available today, with 99 percent fitting the Brewers Association’s small and independent craft brewer definition, Sadler’s is no exception.

The Peaky Blinders were a criminal gang based in Birmingham, during the Victorian era. Members of this gang wore a signature outfit including the famous peaked flat caps.

A number of violent street gangs such as the Blinders, the Sloggers and the Birmingham Boys became highly organised and had vast amounts of political control and social power. The most famous of all the gang leaders was probably Billy Kimber.

Billy Kimber was a relative of the Sadler family and the gangs back in 1900 regularly visited the Sadler’s pubs. The brand has dedicated several of ales and a lager to the gang and as well as creating the Peaky Blinder Spirits range consisting of an Irish Whiskey, a Bourbon Whiskey, a Spiced Dry Gin and a Black Spiced Rum.

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