The booming Chinese economy has helped propel our operations in China to new highs as consumers seek out all things associated with the West. Despite the global slowdown of the past twelve months, our operations in China continue to go from strength to strength. 

A joint venture established in 2001 with the Beijing Shunxing Wine Company was the platform that enabled us to start producing Red Square for the Chinese market. Since then we have launched Red Square Ice Lemon and Lime and range of whiskies and rums. 

The Chinese business has also helped us expand across the Far East and Asia with Red Square now selling in Malaysia and Thailand, Caribbean Twist is on sale in Korea and our best selling Lambrini brand goes from strength to strength in Japan. 

Our work in China was the catalyst for becoming the UK distributor for Tsingtao Chinese Beer in 2008. Tsingtao is one of the world’s ten largest beer brands and our goal is to transform the brand in the UK from being a Chinese restaurant generic to the country’s best selling premium imported lager in the next five years.