Halewood International is set to invest heavily into the advertising of its Sidekick brand after a major redesign and repositioning strategy.

The Sidekick brand, which now comprises of a range of ten flavours available in 500ml bottles with an ABV of 14.5%, has been repositioned in response to changing consumer habits which are seeing Sidekick drinkers consume the product as part of a long drink or cocktail pitcher as well as a shot. Continue Reading

Leading independent drinks manufacturer and distributor, Halewood International, is further strengthening its soft drinks portfolio with the launch of the UK’s first non alcoholic energy drink with reputed aphrodisiac properties for men. Continue Reading

Leading independent drinks manufacturer and distributor, Halewood International, is expanding its alcoholic drinks portfolio with the launch of four new products to further strengthen their position in the spirits category. Continue Reading

Leading independent drinks manufacturer and distributor Halewood International is continuing its NPD and innovation drive with the news that it is launching a non alcoholic energy shot in a bid to capture a slice of the £632M functional energy shots market. Continue Reading

Leading independent drinks manufacturer and distributor, Halewood International, is experiencing a dramatic increase in sales for its Crabbie’s Alcoholic Ginger Beer brand, following sponsorship of the ITV National Television Awards. Continue Reading