LAMB’S SPICED RUM INVESTS FURTHER BUDGET INTO ON TRADE SEEDING STRATEGY

Leading UK independent drinks manufacturer and distributor, Halewood International is set to continue its bartender education programme in the On Trade with the continuation of its highly successful  Lamb’s Spiced Rum Tour this May. Continue Reading

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VS IS EXPERIENCING ITS BIGGEST EVER GROWTH

Halewood International, leading independent drinks manufacturer and distributor has reported the biggest ever growth in sales for its VS brand since it launched in 2000.

Bucking the RTD trend, which is seeing the fruit refreshment sector in heavy decline (-17%), VS is enjoying a massive growth of +25% and is the fastest growing RTD brand in the UK. Continue Reading

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HALEWOOD INTERNATIONAL ANNOUNCES FOUR MILLION ‘LAMBRINI LADIES’ COULD SWAY THE ELECTION NEXT MONTH

Halewood International, the UK’s largest independent drinks manufacturer and distributor has launched a major PR and Social Media initiative to coincide with General Election for its Lambrini brand.
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SIDEKICK KICKS OFF A NEW DESIGN AND NEW FLAVOURS

Halewood International is set to invest heavily into the advertising of its Sidekick brand after a major redesign and repositioning strategy.

The Sidekick brand, which now comprises of a range of ten flavours available in 500ml bottles with an ABV of 14.5%, has been repositioned in response to changing consumer habits which are seeing Sidekick drinkers consume the product as part of a long drink or cocktail pitcher as well as a shot. Continue Reading

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HALEWOOD TO STIMUL8 ENERGY DRINKS MARKET WITH A UK FIRST

Leading independent drinks manufacturer and distributor, Halewood International, is further strengthening its soft drinks portfolio with the launch of the UK’s first non alcoholic energy drink with reputed aphrodisiac properties for men. Continue Reading

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