Halewood International, the UK’s leading independent drinks manufacturer and distributor announces it will enter the PET market for the first time with the launch of John Crabbie’s Cloudy Ginger Beer in a 500ml format.

Supporting the recent launch of the glass range, the 500ml will allow the brand to enter the convenience channel driving further awareness and offering new occasions to consume John Crabbie’s on the go .

John Crabbie’s Cloudy Ginger Beer will be the first premium adult carbonate in the UK to launch in this format. The sleeved 500ml plastic bottle has been designed to replicate the look of the iconic glass product and will be used for both Original and Diet Ginger Beer.

The John Crabbie’s brand will be supported by national above the line activity which will include TV and Outdoor campaigns throughout the summer.

Commenting, Richard Clark Director of Innovation for Halewood International said: “We know increasingly aspirational consumers are looking for refreshing traditional soft drinks that they can enjoy on the move, John Crabbie’s Cloudy Ginger Beer PET format delivers just that.”

The 500ml is available now and is expected to retail at around £1.39.

Leading independent drinks manufacturer and distributor, Halewood International, is set to launch a limited edition commemorative label Prince William champagne to celebrate the forthcoming Royal Wedding.

The company has owned the Prince William Champagne brand for more than twenty years and has historically made it available to selected retail customers. The news of the forthcoming Royal Wedding means the company is releasing a limited edition commemorative label using the exclusive rights it has to both the Prince William and Royal Wedding trademarks. The Champagne is expected to retail for around £25.

Commenting on the decision to launch the commemorative label, Andy Smallman, Managing Director of Halewood International said, “As owners of the trade mark for both Prince William and Royal Wedding, Halewood International felt that it was fitting to launch a limited edition commemorative label to mark the wedding of HRH Prince William of Wales to Miss Catherine Middleton on April 29th 2011. Our fine wine division Chalié Richards, which is distributing the product, has through its history held a number of royal warrants, so we thought this decision was particularly fitting and appropriate.”

Due to the limited supply of this celebratory label, stock is being sold on a pre-order basis, with mid February being the cut off for trade orders. To place orders or for further details please telephone Customer Services on 0870 850 4405.

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