Halewood International, the UK’s leading independent drinks manufacturer and distributor has announced Crabbie’s Alcoholic Ginger Beer has signed up to become the official beer sponsor of the 14th Gastro Alfresco and National BBQ Week campaign.

Following heavy investment into the brand through high profile consumer TV sponsorship deals such as The British Comedy Awards and The National Television Awards, Crabbie’s will continue to target mass consumers over the summer season through a sampling campaign associated with the Gastro Alfresco and National BBQ Week Campaign.

As part of the sponsorship, Crabbie’s will benefit from sampling to 150,000 consumers during the 15 week National Roadshow between May and September. Through the affiliation, Crabbie’s will directly reach 1.25million consumers through targeted leaflet distribution as well as benefiting from major media support which will reach around 20million consumers.

Al Cross, Brand Manager for Crabbie’s comments: “The Gastro Alfresco and National BBQ Week campaign will further strengthen the Crabbie’s profile with consumers as a refreshing alternative to other over ice products and the perfect BBQ accompaniment.

““We’re delighted to be involved again with the BBQ tour – it adds value to our brand and our retail customers. It also gives us a chance to speak directly to our consumers. The BBQ tour plugs directly into a much larger summer campaign featuring some really fantastic trade and consumer media.”

Notes:
Crabbie’s Alcoholic Ginger Beer retails at £1.99 in the off trade.

For more media information or images, please contact Victoria Rose or Abi Whitfield at McCann Manchester: