Leading independent drinks manufacturer and distributor, Halewood International, is expanding its alcoholic drinks portfolio with the launch of four new products to further strengthen their position in the spirits category.

Don Cruzado Tequila, Di Cassini Sambuca, Ponticelli and Peach Amore are the latest additions to the Halewood portfolio that will seek to capitalise on growing subsections of the UK spirits market.

Don Cruzado Tequila, a full bodied Mexican Tequila that is made with the hearts from ripe agaves is being launched to compliment the existing Halewood Portfolio and to take a share of the growing Tequila market worth £60m, and is available now. 

Di Cassini, a genuine Italian Sambuca , guarantees the taste of authenticity and will seek to take a share of the growing Sambuca market which is worth £179m annually. Di Cassini is due to be launched at the end of March.

Ponticelli, a lower ABV Sambuca style drink perfect for mixing will launch at the end of March and will be largely available in the Off-Trade grocery as well as cash and carry market. With a lower abv (22%) than traditional Sambuca, Ponticelli will offer consumers an a lighter alternative to authentic Sambucas, and will be available at a credit crunching price.

Peach Amore, a peach flavoured schnapps-style drink, will also be launched in the Off-Trade and will be positioned as an alternative for mixing for long drinks and summer cocktails.

The new spirits are the latest addition to the expanding Halewood Portfolio following an exciting year in 2009 that saw market innovator Halewood International add Whitley Neill, Lamb’s Spiced Rum and Lamb’s White Rum to its portfolio.

Nigel Tarn, Senior Brand Manager for Beers, Cider and Spirits at Halewood International said: “Over the last 12 months, Halewood International has been firmly focused on innovation.

“The growth in the spirits market has come at a time when we’re looking to enhance our portfolio. We feel these new drinks will match demand from our On Trade and Off Trade Customers.”

The Halewood Spirits portfolio now offers 67 products across their whole spirits portfolio, Including Lambs range of Rums, Whitley Neill Gin and Red Square Vodka. Halewood International now have a full spirit range offering. that complements their Beers, Ciders, wines and the recently launched and award winning Crabbie’s Alcoholic Ginger Beer.