Crabbies Alcoholic Ginger Beer on Tour!!

With all eyes on Glastonbury, the festival season it truly upon us, and to celebrate the Crabbie’s team dusted off their wellies and headed to the traditional Glastonbury warm up event Goldcoast Oceanfest in Devon on 19th-21st June.

Jason Miaz and special guest Newton Faulkner brought the house down as did Crabbie’s with some amazing feedback from everyone who tried it. With a sold out capacity of 15,000 people over the weekend, we sampled 2,500 consumers whilst the Crabbie’s Bar sold over 10,000 bottles! Many consumers commented on ‘how refreshing’ and ‘what a perfect summer drink’ it was, with many saying they preferred it to their usual summer tipple!

The Crabbies team then visited Wimbledon on 4th-7th July where they sampled Crabbies and helped spread the word around queuing tennis fans!

The following week the team were off again to Taste Birmingham on 9th-12th July where they sampled over 12,000 people and sold 11,000 bottles to the general public. A great result!!

The Crabbie’s camper vans have also toured Glasgow, St Ives, Edinburgh, Newcastle, Leeds, Manchester, Liverpool, Devon, Newquay, Southampton and Brighton so far gaining support for both the product and our campaign to get Cliff Richard to number 1.

Next stop is Bristol and Birmingham next week!

All in all it has been a fantastic (spiffing) start to the summer campaign, which see’s us visiting 21 cities across the summer .

Check back next week for more details of our team’s progress.

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